Greater Iowa City, Inc.
And two organizations became one.
In 2023, the Iowa City Area Business Partnership (formerly the Chamber of Commerce) and the Iowa City Area Development Group merged into a single organization, serving all of Johnson County, Iowa. Benson & Hepker Design created the organization's branding, starting with helping the organization discover its new name. The main concept of the brand is a single line that creates shapes, letters, and cityscapes, in the way that the new single organization creates and connects two former organizations and their work.
Spreading the word.
In addition to a logo and identity system, branding includes custom initiative icons and icons for each town in Johnson County. Banners, presentations, printed collateral, online graphics, campaigns, and reports are a few of the projects Benson & Hepker has worked on with the Greater IC team.
Of course there's swag!
For its first merch drop, Greater IC wanted something that would emphasize its role as a county-wide organization. Using brand typefaces, Benson & Hepker designed a graphic that included the name of every community in the county and first appeared on these notebooks.
The state of the county.
Every November, Greater IC, Inc. has its annual meeting, where it celebrates the achievements of the past year, and outlines strategic initiatives for the coming year. Benson & Hepker designed the 2025 report, organized into sections that help define the organizations priorities for 2026.
