X Marks the Arts
A place for the arts.
In 2023, an area of Downtown Iowa City was designated a Cultural and Entertainment district by the state of Iowa. Using branding developed by Meld Marketing, Benson & Hepker Design helped bring the brand to life after its launch. One of Benson & Hepker's first projects was sidewalk stickers, to mark music venues, theaters, art galleries, bookstores, and other cultural and entertainment destinations in Downtown Iowa City.
Getting the word out.
The Little Village is a local arts and entertainment monthly, and X Marks the Arts quickly signed up for printed and online ad space. Playing off of the "treasure hunt" feel of the District's name, Benson & Hepker designed a series of print and online ads.
Free Week
Free Week is a festival of free events celebrating the cultural and entertainment opportunities in X Marks the Arts. Expanding on the brand's standards and adding neon colors to the black/gray/white palette, Benson & Hepker created a Free Week logo and series of online graphics to promote the festival.
